About Me

Are you a yoga teacher who doesn’t feel comfortable marketing your services because you don’t want to be too sales oriented? Or maybe a veterinarian who’s not sure how a content marketing plan or Instagram account will help the bottom line? A musician who isn’t taking full advantage of your online marketing opportunities?

Or maybe you’re a business that understands the value of content marketing, but just doesn’t have the time to devote to developing a content marketing plan, much less writing the actual content on a regular basis.

What I can do for you

I can write your blog posts, product descriptions, magazine articles, pamphlets, infographics, business letters, newsletters, reviews, and profiles. No matter what kind of writing you need to engage your clients and customers, I can help you to tell the story that’s there.

The best way to get your story told and be sure it is supported by your marketing pieces, website, blog, and social media posts is to work with a professional writer who will help to craft your message and curate the written expression of your brand.

If you need help creating and marketing your online presence, or with developing a content marketing and social media strategy, I can help you with that, too.

Who am I?

I’m a writer, first and foremost. I have always been writing–there’s no job I’ve had in the past for which I was not producing some written communication for use internally or externally.
I have worked for a number years as a veterinary technician and in the field of animal rescue, and I have a strong background in veterinary and companion animal topics. Prior to that I worked for a large distributor of medical and professional books where I wrote marketing copy and managed inventory, earning my MBA at DePaul University while working full time.

I wrote for About.com as Classic Jazz Guide and then created the successful website Jazzitude, which ran from 2001-2008. My music writing is an extension of my earlier music education, when I played piano and saxophone in bands and studied at Boston’s Berklee College of Music.

I’ve studied yoga for the past several years and have had the opportunity to talk to yoga teachers and studio owners about what is most needed in terms of marketing their offerings. Most of the marketing tools and techniques that I discuss for yoga teachers are applicable to others working in the health/fitness/wellness community, including physical therapists, acupuncturists massage therapists, pilates instructors, personal trainers, and nutritionists.

Why I’m the writer for you

What you’re getting with me is a writer who has experience with content creation for a number of topics, loves research and is passionate about writing and using words to create a better experience for brands and their customers.

Whether you’re a veterinarian, companion animal product manufacturer, musician, record label, PR agency, physical therapist, yoga teacher, entrepreneur, or business marketer, I am going to approach your content creation needs by digging deep into your brand, your customer profiles, and your content strategy.

I invite you to examine my writing samples to get a sense of the work I’ve done in a variety of settings, tones, and styles. Contact me to discuss your next writing project.