Running a veterinary practice or a company based in the $69 billion pet services industry is demanding.
Your clients and customers are largely young, earning good money, and consider their pets as a close member of the family. They tend to be well-educated on the types of products they need to help them care for their pets, but they seek guidance on which specific products best meet their needs and the needs of their pets.
High-impact, educational content can help establish a trusting relationship with your clients, along with a strong social media presence and unified branding. Yet it can be difficult to hire freelance content providers who are versed in animal health, care, and services. Too often it results in generic content that doesn’t really engage pet owners.
What if you knew of a freelance writer who has worked in the animal care industry for the last 15 years, first as an assistant at one of Chicago’s top feline shelters, then as a tech at a low cost/high volume spay/neuter clinic, and in now general practice? Who understands basic medical information and conditions, the diagnostic process, treatments and medications as well as the business aspect of veterinary medicine?
I am that writer.
Every year entrepreneurs and large corporations alike spend money to develop and manufacture unique new pet products that satisfy a perceived need in the pet care market. Good content marketing, providing real solutions to the issues and concerns that pet owners face, is one way to stand out from the crowd and get your toy, food, treat, harness, litter box, or other product noticed. The same is true if you provide pet services such as day care, boarding, grooming, or training.
Wouldn’t you prefer to work with a skilled freelance writer who understands your market and the questions/concerns that pet parents have? Someone who has talked to thousands of pet owners and helped answer their questions?
I specialize in writing for the veterinary/pet care industry. I’ve written content for veterinarians, shelters, client education websites, and other venues. I specialize in writing the following:
* Blog posts
* Social media posts
* Client education pamphlets and infographics
Please view my portfolio and contact me to discuss your content management project.